Well the PGA Show is behind so what did we learn? While black finishes were hot in previous years, there is now a movement for white finishes on clubs. For those of you that have never attended, the PGA Golf Show in Orlando is an all-encompassing affair.
Imagine the show floor being one big square…
Traditionally (for the last 20 years or so), on the left of the square are all of the club manufactures, in the middle you have accessories and “stuff” and on the right side of the box you have apparel. Well not this year! This year on the left side of the show, you had the manufactures, as usual anchored with Callaway, outfitted in all black! They had black carpet, a huge black drape around all of the booth, with a really cool black Lamborghini in the center on a stage of all black.
Now, to the far right of the show, normally reserved for apparel, we had Taylor Made, decked out in all white! They took up a huge foot print, way bigger than Callaway with a booth that was totally white. There were more white R11s, Ghost putters, white walls and white stuff than you can shake a white shaft at.
So what did we learn? Well, we confirmed that the big manufactures always try and be different; hence this year the PGA Show could have been called the “Black and White” show. The traffic at the show was up and everyone was making the walk back and fourth between Callaway and Taylor Made comparing new models and new hot colors. It’s going to be a fun 2011 season.